As I am shedding trepidation and trudging past procrastination I am informed that my main business name choices are taken. Having already designed my logo and site I would normally use this as a good excuse for designers block. An excuse I could drag out for 3 months or so. But lucky for me I have highly motivating friends with passion and work ethic that inspire me daily with their updates and posts. I have also found this small bit of want in the pit of my stomach like I have been sitting on a secret and can't wait another moment. And to top it all off I have this partner now who promises to kick me in the ass if I don't get my shit together this weekend. He is really not that aggressive but just knowing that someone lie in wait helps me set a deadline and treat myself like a client.
So feeling a little discouraged and regrouping with my PVR and a donut..or two, I flip through an old journal. Not a "Dear Diary" type but more of a creative thoughts piece that had been hiding in my sock drawer for 6 months. It is from my last burst of motivation, when I thought I might still be able to change the world. Within its pages are clues normally hidden deep in my mind. I laid my creative mind there on the paper for 8 months. Like an addicted hoarder the treasures normally masked by junk are visible when strewn across the lawn. Or in this case the crisp blue lined pages of my $3 shoppers drug mart scribbler. There it was. On page 2. and 6 and again on 18...My third name choice, now officially approved. It was there the whole time. With it are various creative concepts, developments and rationales. Is it fate that I would push it out of my mind and work so feverishly against the grain only to be stopped in my tracks and reminded of where it is I should being going. Maybe its nothing but I don’t think so. I know it is not the standard name but maybe that is why it works. I don’t know…
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